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'Ashkharhums Imn Dun Is': A modern take on a 300-year-old masterpiece

Reincarnation

June 02, 2018

Music

By Lilly Torosyan

60 views

'Ashkharhums Imn Dun Is': A modern take on a 300-year-old masterpiece

The great 18th-century multilingual Armenian troubadour, Sayat Nova (“King of Songs” in Persian), captivated the Caucasus with his tales of love—often, unrequited. One of his most famous compositions, "Ashkharhums Imn Dun Is" ("In This World, You Are Mine"), is a love song in the Classical Armenian dialect. It’s romantic, poetic, and oh-so-Sayat Nova-esque.

 

Genre

Ethno folk; remix; reggae; contemporary; movie soundtrack

Released

2012

Duration

4:22

Link

https://www.youtube.com/watch?v=izbNQ2kW350

Drawing inspiration from reggae god, Bob Marley, Reincarnation has the distinction of being Armenia’s first (and so far, only) reggae band. If you think that combining this Jamaican genre with an 18th-century Armenian love ballad is a recipe for disaster, prepare to be blown away! Reincarnation’s version of "Ashkharhums Imn Dun Is" is uniquely modern and super catchy.

The music video has a 1920s-speakeasy vibe, with lots of colors, dancing, and a big band jazz flair; the band is set center stage in this fictional happy place. Watch and be transcended to your happy place.

Video

  • "Ashkharhums Imn Dun Is" by Reincarnation

    Video: Sharm Holding YouTube page

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