analysis Celebrate St. Sargis/Valentine's Day with the most romantic word in the world The season of love has officially begun! From poems and chocolates to songs and flowers, love birds flex their devotion, in hopes of impressing their "amour." With words like "amour" and "amore," French and Italian have long been regarded as the bastions of romance. But what if I told you an Armenian word that can rival those of her Romance counterparts in expressivity and passion? Curious to know what it is? Read on to find out!